The interests Google coupled to my account were more than 7 web pages of two columns long.
Definitely thought provoking but more concrete examples and less comparisons to totalitarianism would have aided my appreciation of this bookĪssistance and personalization being the poetry of being able to sell more to you.įirst of all, definitely check the privacy settings tab on social media and Google (as I did, so kudos for spurring the reader into action) and you’ll be shocked! Facebook in my example received information from 469 external sites to make adds more personal. This book is about how to get there.Sweeping and interesting, but also repetitive and alarmist. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar.
If you are copying these guys, you aren’t learning from them. The next Larry Page or Sergey Brin won’t make a search engine. Zero to One The next Bill Gates will not build an operating system. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. How will this fusion of capitalism and the digital shape our values and define our future? Hooked Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Profits now depend not only on predicting our behaviour but modifying it too. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Description: The Age of Surveillance Capitalism The heady optimism of the Internet's early days is gone. The Age of Surveillance Capitalism, Hooked, Zero To One Notes 3 Books Collection Set.
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